Amanda Higgins

Amanda Higgins is executive director of Issues Management and Brand Reputation at Kaiser Permanente and is accountable for national issues and crisis management functions.  Higgins works closely with organizational, operational and communication leaders to provide strategic counsel and program leadership to promote and protect Kaiser Permanente’s reputation.  This includes integrating issues management efforts with ongoing proactive communications programs to ensure alignment with Kaiser Permanente’s mission, vision and values.

Prior to this role, Higgins served as executive director of IT communications at Kaiser Permanente starting in 2008.  As a member of both the IT executive committee and the Public Relations and Communications senior leadership team, Higgins led the communication efforts for the 6,000 member IT organization of Kaiser Permanente.

Higgins completed Kaiser Permanente’s Executive Leadership Program at Harvard Business School in 2012, has served as a communication cohort for the Research Board, a member of the Public Relations Society of America, International Association of Business Communicators, and the Issue Management Council.

Prior to joining Kaiser Permanente, Higgins served in public relations, corporate communications and brand communication leadership roles at top technology and consumer companies such as Magellan GPS, OmniSky, Disney Online, Infoseek, and Logitech.  In her various roles, she specialized in building public relations, communications and marketing teams; executive communications, mergers and acquisitions, organizational change, consumer product launches, and investor relations.

Higgins holds a bachelor’s degree in Journalism from San Jose State University.