Lisa Carr

Lisa Carr leads the Reputation, Issues and Crisis Communications team at USAA. Carr and her team are responsible for managing programs and processes designed to protect USAA’s reputation by anticipating and mitigating issues, planning and responding to crises, and inspiring trust with internal and external stakeholders. Carr oversees communications support for USAA’s Chief Legal and Risk Offices. Joining USAA’s marketing organization in 1998, Carr has managed a variety of marketing and communications transformations including high-net worth targeting, shifting to digital channels and targeting by member segment. In 2006, she took a role in Corporate Communications and has since led communications for USAA Bank during the banking and housing crisis and employee communications during the last CEO transition.

Carr has more than 25 years of experience in communications and marketing. Prior to joining USAA, she managed a commercial photography studio in San Francisco and served as a marketing professional for The Gambrinus Company and Columbia Industries, both in San Antonio. Carr graduated from the University of Texas in Austin with a bachelor’s degree in advertising.